But singles are multiplying in emerging economies too and are changing consumption patterns.

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In addition to the major industry sector shifts that are underway, there is also a geographical shift that is changing consumption patterns in the country.

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And of course even when that high minded (and might I say single with no kids) individual committed their principles to action I would want to wait for the longitudinal study to come in before changing my consumption patterns.

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To some noses, the notion of changing patterns of consumption from above carries a distinct whiff of Big Brother, and is to be resisted on principle.

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But at the same time, Two-buck Chuck's low price means it is reaching new markets and changing patterns of wine consumption.

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Consumption and savings patterns are changing in the developed and emerging markets.

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