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After all, why bother with an unreliable world of channel surfing when I have 22 years of Cheers and Frasier to work my way through?
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Instituted by Nielsen in 2008, C3 factors in how many people are channel surfing during ads and how many people fast forward through ads on DVR over the next three days.
FORBES: Don't Worry, We're Still Watching Plenty Of Television
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"We want this to replace channel surfing, " says Lanzone.
FORBES: Magazine Article
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Nikki Johnson said her parents were channel surfing Sunday -- looking for a cartoon for their granddaughter to watch -- when they saw video of their Shoshana being broadcast by Spanish-language television station Telemundo, before the family had even learned she was missing.
CNN: Families hoping for POWs' safety, speedy return
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They are pushing libraries of on-demand films to save people a trip to the video store, and electronic programme guides to make channel-surfing easier.
ECONOMIST: Another push to sell pay-television to the Germans
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Even if you've seen "Citizen Kane" 50 times, when you come across it while channel-surfing, you might be hard-pressed to name the scenes on either side of the one you've stumbled on.
WSJ: Roger Ebert on the Best Film of All Time
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The built-in touchpad makes web-surfing a pleasure, while channel and volume buttons are on the edge for easy access.
ENGADGET: Samsung details pricing and availability for its 2012 Smart TV lineup
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Unknown to users, the worm connects their PC to a custom IRC channel when they are logged on to a remote server while surfing the Web or reading e-mail.
CNN: New 'Trojan Horse' strain may go mainstream
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And the reason is that when the channels are bundled so that the cable subscriber has to purchase the lot of them, that gives them the option of discovering something that they might not have known before, which is that by surfing around and happening upon a marginal, new, upcoming channel they might find that they like it and they might start watching it.
NPR: World Bank Changes, Understanding Unemployment
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So you only use one program, but you're surfing as many websites as you're interested in, almost kind of creating your own online news channel, if you will.
NPR: Tips for Easing Internet Information Overload