BIGresearch estimates that 94% of midwinter holiday celebrators will observe Christmas, while only 5% will celebrate Chanukah.

FORBES

More than 90 days ago you could purchase Christmas and Chanukah gift-wrap and greetings cards at major retailers.

FORBES: It's Beginning to Look a Lot Like Christmas

And although other holidays, like Chanukah and Kwanza, fall around this time of year, Christmas is the heavy hitter when it comes to spending.

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But though he makes a point of featuring Jewish artists, he never plays the only Hanukkah CD he owns, a staid affair called the "Chanukah Story" by the Western Wind Vocal Ensemble with Theodore Bickel narrating.

NPR: The Klezmatics: 'Happy Joyous Hanukah'