Many mentioned the use of an iconic-type character as being an integral part of making a commercial stand out from the pack.

FORBES: What Makes A TV Commercial Memorable And Effective?

Police described the head of the gang as a "Fagin-type" character who led the group of at least 20 youngsters.

BBC: 'Fagin's gang' targeted in south London raids

So, you know, if people--they've seen me as Andre 3000, you know--this wild and crazy type of character.

NPR: OutKast's Andr�� 3000 Takes Up Acting

Reina also tipped a Rosicky strike just over the bar but Arsenal were frustrated by the fortitude of a Liverpool side showing the type of character and combativeness they hoped would secure a notable win - even with a groggy Daniel Agger struggling after being hit by a ball in the face.

BBC: Liverpool 1-1 Arsenal