This workaround relies on the fact that Microsoft is currently offering, for a time limited period, free upgrades for the Media Center add-on, and it is this process that is flawed because Microsoft does not checkthevalidity of the original key used to activate the copy of Windows 8 Pro before dishing out another key.
They forward spurious data to others before taking a moment to reflect on its worth or check its validity - the equivalent of passing on some scuttlebutt by word of mouth, but this time to thousands across the world.