"They rented a chichi apartment and spent a ton of money, " he recalls.

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The chichi black shopping bags with swanky gold lettering and logos that everything gets delivered in are pretty cool, too.

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While Chichi (and expensive) hedge funds make for fun cocktail chatter, what's really sexy is making--and keeping--some serious money and not getting stressed about it.

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We wander round extraordinary shopping malls with their chichi tearooms, designer sushi and foodhalls offering the solution to all your Epoisses and Nutella needs.

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The squid, which was inexplicably missing its two longest tentacles, was spotted in waters east of Chichi Island about 1, 000 kilometers (600 miles) south of Tokyo, NHK said.

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Soon, though, the sun emerged, making London's streets shine like titanium and warming my walk from Gagosian's gallery in chichi Mayfair to the location in a grittier area near King's Cross.

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Walk past Athens' chichi boutique, bluntly called Rich Bitch--or watch middle-class Athenians enjoy a leisurely lunch of grilled octopus on Lykavitos Hill--and it's clear that new wealth is not just being made but enjoyed.

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