Accenture spokesperson Charlie Hartley says this gap in purchasing intent and spend between the emerging countries (Brazil, Russia, India and China, or the countries) and developed ones (US, Japan, France and Germany) was generally found to be the case across all new categories of electronics, including smartphones and tablets.
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Most of the future smartphone volume growth is likely to come from the emerging markets such as China and India as the wireless market in developed countries gets saturated and carriers there look to lengthen the smartphone upgrade cycle to lessen the subsidy impact.
Without exports to developing countries such as in South America and Asia as well as developed countries in North America and Europe, the economy of China would stagnate.
Developed countries generally have more cell phones than people, and countries like China, India and the Philippines are rapidly following suit with 75%, 77% and 92% of the population respectively having cell phones.
Outside the developed countries and in markets like China there are greenfield opportunities for first time device sales.
China can also learn from successful programs in the developed and developing countries.
On the basis known as purchasing power parity, which tends to favour emerging countries, China and India combined will be larger than the entire developed world by 2060.
With inflation around the emerging world spiking, forcing China, Brazil, and others to raise rates, the threat is becoming very real in developed countries as well.
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Since then many developing countries such as the Philippines, China and Colombia, as well as developed nations of Japan, the European Central Bank, the U.S. and the U.K. have joined forces in a world-wide synchronized stimulation of the economy.
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Govindarajan argues that the consumer markets of emerging economies like China and India are fundamentally different from those of developed countries.
No question, countries like China, India, Brazil and Russia are growing much faster than the developed world and are likely to do so for a while--with GDP growth rates of 5% to 11% a year, compared with 3% for the U.S. But there are worrisome signs that the run-up is fueled, in part, by just the sort of speculative money that typically presages a collapse.
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