You know what I mean--Malaysia is .my, China .cn, Australia is .au.

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China Netcom Group (36, CN) didn't suffer that fate and in fact was in public hands only for the third of those years.

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The trick to why Ushi.cn took off in China?

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"Investment and sales are way out of sync, " says Kan Xiaomang, information department director for China Modern Bookshop ( www.modernbooks.com.cn ).

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The China Internet Network Information Center, which answers to China's Ministry of Information Industry, controls the master "directory" of ".cn" Web sites.

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