Ms. Yeung has already made her mark on the West: Her spiky heels are in the permanent costume collection of London's Victoria and Albert Museum as representations of contemporary Chinese design.

WSJ: The New Cachet of 'Made In China'

Instead of full service subscription fees, Chinese online gaming firms offer more a la carte choices such as access to private chat rooms or avatar costume selection.

CNN: In virtual world, China consumers best the U.S.