We retained an agent who was familiar with Chinese culture, language and business practices but he was an American, who also understood our culture.

FORBES: The Secret Of Success In China

Reporters that more often than not know very little about Chinese language and culture.

FORBES: U.S.-Japan Security Alliance Is Obsolete Leaving Japan Caught between China and the U.S. in a New Asian Order

The university claims to be the only one in Wales where students can read degrees in the Chinese language and culture.

BBC: Lampeter University (picture: Lampeter University)

The rail link to Lhasa brought disproportionate benefits to ethnic Han Chinese whose language and culture enabled them to take quicker advantage of the Han tourist influx.

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In Macau they also immersed themselves in Chinese language and culture, so that influences were traded, not merely imposed, and a tolerance established that would be lacking in later colonial encounters.

CNN: ASIANOW - TIME Asia | Visions of China: Macau

These are centres that teach Chinese language and promote Chinese culture.

BBC: Chinese look to US as Beijing seeks to build soft power