Reporters that more often than not know very little about Chinese language and culture.

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The university claims to be the only one in Wales where students can read degrees in the Chinese language and culture.

BBC: Lampeter University (picture: Lampeter University)

In Macau they also immersed themselves in Chinese language and culture, so that influences were traded, not merely imposed, and a tolerance established that would be lacking in later colonial encounters.

CNN: ASIANOW - TIME Asia | Visions of China: Macau

These are centres that teach Chinese language and promote Chinese culture.

BBC: Chinese look to US as Beijing seeks to build soft power

The rail link to Lhasa brought disproportionate benefits to ethnic Han Chinese whose language and culture enabled them to take quicker advantage of the Han tourist influx.

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We retained an agent who was familiar with Chinese culture, language and business practices but he was an American, who also understood our culture.

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