One 2011 Chinese martial-arts film with Western sensibilities is "Wu Xia, " from director Peter Chan, which Weinstein Co. signed for U.S. distribution at Cannes (so far there's just a Blu-ray with English subtitles available).

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And mixed martial arts, where athletes combine Japanese, Chinese, Thai, Brazilian and American fighting styles, has exploded as a professional sport.

WSJ: Hollywood's New Kick: Why Everybody Is Kung Fu Fighting

The original Chinese audience have read, and watched, many books and movies about the martial arts.

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The rest are licensed and adapted for the local market from Chinese and Korean gaming companies--with some misses, such as introducing hard-core, martial arts features to Vietnam's less advanced gaming market.

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