Given, though, that the methodology of each ranking is subjective in its choice of criteria, and that the difference between a school ranked 25th or 35th is probably not that great, the results should never be the most influential factor when identifying the right school for you.

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Fortunately for those of you who feel paralyzed by choice, that criteria whittles down your options to two notebooks, tops.

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The main criteria of choice: prove your concept is easily scalable.

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Buyers of electrical goods, for instance, can use the technology to rank products by performance on criteria of their choice weighing ease of use, say, against quality of service.

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Just like in the car buying example, unless you make a choice by keeping ROI (success criteria) in mind, you would likely not get the best ROI from your effort.

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Mr Le Ray said Lagan Construction was chosen as the preferred choice from four bidders based on its meeting most of the set criteria at the highest level.

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This pattern of male posturing and female choice is common amongst animals and, over the years, the criteria the females use to make their choices have been elucidated.

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The report, The Barriers to Choice in Public Services, looked at "whether inward-looking admissions criteria, for example by faith and super-selective schools, ought to be balanced by a broad duty to promote a social balance inside the school".

BBC: Education & Family

The court struck down public school choice plans in Seattle, Washington, and Louisville, Kentucky, concluding they relied on an unconstitutional use of racial criteria, with the 5-4 vote reflecting the deep legal and social divide over the issue of race and education.

CNN: Divided court rejects school diversity plans