It seems Google is going out of its way to make it clear that this isn't a mass market device, with Chrome OS still in the beta stage, and no apparent intentions to compete with third parties in the hardware space.

ENGADGET: Google unveils Cr-48, the first Chrome OS laptop

Besides a seemingly broad range of employees, consumers, and technology journalists, Google is running beta tests of the Chrome OS machine with a range of businesses and institutions, including American Airlines, Kraft, Interncontinental Hotels, Cardinal Health, Virgin America, and the Department of Defense.

FORBES: Google Chrome, Everyone Disrupted

Google will distribute the laptop through its Chrome OS Pilot Program, in a sort of public beta.

ENGADGET: Google unveils Cr-48, the first Chrome OS laptop