But the sporty Chrysler Crossfire, based heavily on the Mercedes SL coupe, bombed in the U.S. because it was over-engineered and, thus, too pricey for Chrysler customers.

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"We will not brag about the fact that there's a Mercedes engine in the Crossfire, " says Chrysler Chief Executive Dieter Zetsche .

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Tough talk, but Chrysler may have to go deeper than its just announced plan to kill the Chrysler Pacifica, PT Cruiser convertible, Crossfire and Dodge Magnum.

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