These days rich Americans subscribe to American Benefactor (circulation 300, 000), as well as Cigar Aficionado.

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The Lariat, which Ford expects to account for some 20% of F-series sales, would be pitched in magazines like Cigar Aficionado.

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It has been praised over the decades by everyone from GQ to the Wall Street Journal, Cigar Aficionado to Good Housekeeping.

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These food media outlets include this column, the many airline in-flight magazines I write for, and the consumer magazines newspapers and guide books I regularly contribute to (everything from Outside to Cigar Aficionado, where I am the Contributing Travel Editor).

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