Click here to see Dr. David Hayes-Bautista talk about Cinco de Mayo in a video.
This year it may have some competition as fans enjoy Cinco de Mayo libations.
"In Mexico today, Cinco de Mayo means the Mexican army defeated the French army, " he continued.
"From 1862 to 1867, the public memory of Cinco de Mayo was forged in the American West, " Hayes-Bautista said.
But by 1890, the grandchildren of the veterans and juntas had to be taught about Cinco de Mayo, Hayes-Bautista said.
Cinco de Mayo marks May 5, 1862, when a ragtag Mexican force whipped the superior French Army at the Battle of Puebla.
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Last night he spoke about immigration at the Cinco de Mayo party and said he wanted to begin work on immigration this year.
Corona is not owned by a publicly traded company, but Jose Cuervo is, and Jose Cuervo is a staple on Cinco de Mayo.
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In the United States, Cinco de Mayo has become an excuse to celebrate Mexican culture often with a round or two of libations.
So as we mark Cinco de Mayo, on both sides of the border, we pay tribute to our shared heritage and our future partnership.
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The anniversary of the battle was commemorated in Los Angeles a year later, and Cinco de Mayo has been celebrated in the US ever since.
Most of the celebrating is done via drinking and eating, and here are five stocks for Cinco de Mayo, which can put some fireworks in your portfolio.
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On June 7, 2005, Congress issued a Concurrent Resolution which caused then President Bush to have American citizens to observe Cinco de Mayo with appropriate ceremonies and activities.
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Cinco de Mayo marks a singular moment in Mexican history.
WHITEHOUSE: Remarks By The President At Cinco De Mayo Reception
September 14 is over the Mexican Independence Day weekend, which is always a hot date on the boxing calendar along with the first week in May for Cinco de Mayo.
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On Saturday, 150 years later, Hayes-Bautista is scheduled to participate in a Cinco de Mayo celebration at LA Plaza de Cultura y Artes, a Smithsonian affiliate in downtown Los Angeles.
Happy Cinco de Mayo, and welcome aboard Air Force One for the trip to The Ohio State University, where the President will deliver the commencement address at ceremonies honoring the class of 2013.
On Friday afternoon, Mr. Liu shook hands, kissed cheeks and waved his hand at potential voters who were gathered for a Cinco de Mayo celebration in the Mott Haven section of the Bronx.
Rounding out the new research into Cinco de Mayo is Hayes-Bautista's family legend that recounts how his great-great-grandfather Bartolo Bautista was part of local militia supporting the Mexican army in the Battle of Puebla.
As pro-Israel community activist Natan Nestel notes, in the past year alone, Hillel held a dance party on Yom Hashoah, and it held a Cinco de Mayo barbecue on Remembrance Day for Fallen IDF Soldiers.
The Cinco de Mayo victory was then memorialized through a network of Latino groups called "juntas patrioticas mejicanas, " or Mexican patriotic assemblies, mostly in California but also in Oregon, Nevada and Arizona, with 14, 000 members, Hayes-Bautista said.
In fact, it has become something of an annual tradition, like Cinco de Mayo and Day of the Dead, that, when the list of Kennedy Center Honorees is announced each year, there won't be a single Latino name on it.
The official story is that we celebrate Cinco de Mayo in honor of Mexican heritage and battle victories, but May 5 like the Fourth of July becoming about barbecues, beer and fireworks is also the perfect day to enjoy choice tequila cocktails and Mexican-inspired cuisine.
But on the 150th anniversary of the holiday, Hayes-Bautista is announcing that he happened upon the true origins of Cinco de Mayo -- the 5th of May -- after poring over Spanish-language newspapers in California from the mid-1800s while working on another research project.
The juntas celebrated Cinco de Mayo with monthly parades, speeches, dances, banquets and bull fights as a morale builder for Lincoln and Mexican President Benito Juarez, who, despite the Cinco de Mayo victory, was subsequently engaged in a three-year struggle against foreign occupation until 1867.
"For the general public (and even for many historians), the California origins of the Cinco de Mayo holiday come as quite a surprise (since the holiday is so generally presumed to be a Mexican holiday that was only recently imported into the United States), " Aron said in an e-mail to CNN.
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