The Zapatists are led by a balaclava-clad, pipe-smoking revolutionary called Subcomandante Marcos.

ECONOMIST: The Mexicans treated as aliens in their own country

In the 1950s a pajama-clad Hefner was famously photographed working atop his circular bed in the then-Chicago Playboy Mansion, pipe ablaze, surrounded by shots of women who would appear in his magazine.

FORBES: At Work With: Bill Gates, Damon Lindelof, Alice Waters and A Shark Hunter