In past years he has played drums in a white jumper and disco ball while descending from a ballroom ceiling at the opening of the ClarionHotel Post in Gothenburg, Sweden.
In fact, ASSA ABLOY recently completed the first-ever trial of the mobile keys platform at the ClarionHotel in Stockholm, in which 28 frequent hotel guests were invited to use the technology over an eight-month period.
He set fire to an electric guitar alone onstage in front of a stunned crowd at the opening of ClarionHotel Union Brygge in Drammen. (The newest addition to his empire opens Wednesday in Oslo, a luxurious art hotel named The Thief.) In Britain in 2002 he chained himself to the gate of a waste treatment plant to protest nuclear power.