Now UA's new football cleat is getting a big publicity boost from Ohio State linebacker A.J.

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Indeed, the first piece of footwear the company designed was a football cleat.

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The cleat is one of the easiest and most affordable - you wrap the cord around it in a figure of eight.

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Plank just unveiled the company's first shoe, a football cleat.

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Don't cleat the boss or crowd the plate.

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