Banner ads, back when they premiered in 2000, boasted a click-through rate of nine percent.
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E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Indeed, the click-through rate on Facebook ads in the U.S. almost doubled from the second quarter.
Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
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Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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First, it seemed to be excellent anecdotal confirmation that Twitter links really do have a terrible click-through rate.
The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate.
Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
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Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
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For a sizable majority of people, these assumptions and recommendations will be accurate and should result in a better click-through rate and ultimately more revenue.
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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
So, your already low click-through rate plummets even further.
One of its creators, Maria Mandel, the executive director of digital innovation at OgilvyOne, points to a Mobile Marketing statistic that mobile banner ads have a higher click-through rate than Internet banner ads--2% vs. 0.15%.
And our click-through rate went up twice.
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Fewer than 1% of all ads get a follow-up "click" for more information, and this "click- through" rate has fallen sharply this year.
That tweet drove a higher-click through rate than the norm.
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