Banner ads, back when they premiered in 2000, boasted a click-through rate of nine percent.
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E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Indeed, the click-through rate on Facebook ads in the U.S. almost doubled from the second quarter.
Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
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Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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First, it seemed to be excellent anecdotal confirmation that Twitter links really do have a terrible click-through rate.
The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate.
Those posts have a click-through rate of 1% to 3%, according to Twitter many times higher than most forms of online advertising.
Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
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Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
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For a sizable majority of people, these assumptions and recommendations will be accurate and should result in a better click-through rate and ultimately more revenue.
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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
So, your already low click-through rate plummets even further.
One of its creators, Maria Mandel, the executive director of digital innovation at OgilvyOne, points to a Mobile Marketing statistic that mobile banner ads have a higher click-through rate than Internet banner ads--2% vs. 0.15%.
And our click-through rate went up twice.
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Fewer than 1% of all ads get a follow-up "click" for more information, and this "click- through" rate has fallen sharply this year.
That tweet drove a higher-click through rate than the norm.
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