Fewer than 1% of all ads get a follow-up "click" for more information, and this "click- through" rate has fallen sharply this year.
For a sizable majority of people, these assumptions and recommendations will be accurate and should result in a better click-through rate and ultimately more revenue.
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And our click-through rate went up twice.
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Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate.
Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.
We expect that marketers will focus less on CTR (click through rate), and instead find really creative ways to get through to consumers.
Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
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