You get a percentage score in eight categories like Quality Score, Click Thru Rate, and Long-Tail Keyword Optimization.
Click Through Rate (CTR) was significantly higher for all Apple platforms vs.
We expect that marketers will focus less on CTR (click through rate), and instead find really creative ways to get through to consumers.
That tweet drove a higher-click through rate than the norm.
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Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.
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Revenue per search equals the click-through rate (CTR) multiplied by the cost per click (CPC).
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Banner ads, back when they premiered in 2000, boasted a click-through rate of nine percent.
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E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Indeed, the click-through rate on Facebook ads in the U.S. almost doubled from the second quarter.
Marc says he is seeing14% higher ROI, 3.3 click-through rate (CTR), and 46% lower costs overall.
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First, it seemed to be excellent anecdotal confirmation that Twitter links really do have a terrible click-through rate.
The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate.
Those posts have a click-through rate of 1% to 3%, according to Twitter many times higher than most forms of online advertising.
Not only will Facebook need to boost its click-through rate and get users directly to advertisers, it will have to add value while doing so.
The advertiser saw a click-through rate on the linking banner ad of 1.3%, which it says, is a higher rate than its standard banner ad.
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For a sizable majority of people, these assumptions and recommendations will be accurate and should result in a better click-through rate and ultimately more revenue.
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Interactive advertising tips the scale toward the short-term, the click-though rate.
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Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
Research done by mobile marketing and advertising service provider Velti, shows that the click-through rate (CTR) on tablets is double that on smartphones (see graphic below).
So, your already low click-through rate plummets even further.
One of its creators, Maria Mandel, the executive director of digital innovation at OgilvyOne, points to a Mobile Marketing statistic that mobile banner ads have a higher click-through rate than Internet banner ads--2% vs. 0.15%.
And our click-through rate went up twice.
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Fewer than 1% of all ads get a follow-up "click" for more information, and this "click- through" rate has fallen sharply this year.
All accounts point to the likelihood that the auto manufacturer was not evaluating Facebook advertising by ROI, but rather the antiquated metric of click-thru-rate (CTR).
To be sure, unlimited access meant there were busy signals, lost E-mail and sudden disconnects to deal with, but the price was right, and as a result the dial-up industry has been growing at an exponential 25%-per-month rate (click here to read about the best ISPs).
In a 2007 study, Alex Brill and Kevin Hassett of the American Enterprise Institute found that the revenue-maximizing corporate tax rate is about 25 percent (click chart to enlarge).
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Few players were willing to click through to the offer sites, he says, resulting in the low monetization rate.
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