With social TV, click-throughs and page views are replacing the traditional measurement models of ratings.
You should experiment with alternative approaches and see what generates the highest rates of click-throughs and conversions.
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So if one customer unsubscribes to a test email, you should effectively deduct ten click-throughs from your internal scoring.
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Early banner executions were novel enough to receive 20 to 40 percent click-throughs.
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Because people are recommending stories directly to their own communities, the recommendations hold much more weight and create much higher click-throughs to stories.
Pinterest leads the Polyvore pack, Gullov-Singh says, because the visual nature of photo-sharing platform makes it a natural for shares and click-throughs.
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They figured 10% of the ad click-throughs would yield a sign-up.
By focusing on ensuring at least a 10-to-1 ratio between positive actions they want users to perform (click-throughs) versus negative actions (unsubscribes), companies can be conscious of monitoring both the good and bad results of each email sent.
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Many owners, including Ken Lopez of Washington, who started using social media to market his consulting business in 2011, tend to think the "value" of social media comes primarily from measurable factors, such as pageviews, click-throughs or direct sales.
While the proposition lost on election day (by only 400, 000 votes), the initiative staged an impressive social media campaign, trending 4 times on Twitter in the U.S. and receiving more than 2 million click-throughs on Facebook from Californians aged 18 and over.
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