His premise is that actionable advertising data should improve relevancy and ultimately enable marketers to close the loop back to a transaction.
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The great advantage of pursuing a product that can close a loop is that you already know the scale of the existing market.
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Cloud Computing appears to be another front in the effort to close tax loop holes that have seen many online retailers able charge little to no sales taxes.
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For over twenty years, the Inspector General has recommended that Congress close the loop-hole in the federal law applicable to pensions, ERISA, that allows this state of affairs to persist.
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But in the new world of deals, local merchants have a branded medium within which they can deliver the right offer, at the right time, to the right audience, time and time again and use techniques such as re-marketing to close the loop.
Retail marketers know they can advertise more efficiently if they can actually track and close the redemption loop from online browsing to offline buying.
Close the feedback loop and take action: After a few initial pulse check meetings with different groups, a CEO should review with his feedback resource what he has learned.
All they can do is to unbundle the local loop and keep a close regulatory eye on the behaviour of their telecoms incumbents, which can drive or delay the adoption of broadband pretty much as they choose.
Some of the avatars have a sensor that activates the messages when someone is close by, others repeat their pre-programmed speeches on a loop.
The researchers saw the loop when looking at the Arches Cluster, a star-forming region close to the Milky Way's centre.
Viewers are shown close-ups of a healthy lung next to a blackened emphysemic lung, and the loop of a transplant scar that runs under Ms Laffin's arm and across her back.
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