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Yet it's hard to eschew such activities, says Friedman, since they offer real benefits, such as the ability to create close social bonds with people a world away.
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With Checkout, they wanted to help advertisers close the purchasing process to deliver a search-to-offer-to-purchase experience.
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Turning down Vodafone's offer to buy their stake, the Ruias are close to signing a shareholders' agreement with their new partner.
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Their cost basis is likely close to zero, so unless they want a pile of cash and the taxes that go with it, an offer featuring stock could be helpful.
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All luxury properties can offer seamless, silken service, exquisite amenities and spacious accommodations, but only one can offer unobstructed, up-close-and-personal front porch views of the Eiffel Tower with an added dose of Napoleonic splendor.
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"When SIM2 decided to embark on the 4K challenge, it was clear that we had to offer a product with performance as close as possible to a true movie theater experience, " stated Maurizio Cini President and CEO of SIM2 Multimedia.
ENGADGET: SIM2's $158k CinemaQuattro 4K DLP projector is for hundred seat home theaters