DeviceAnywhere is a service of Mobile Complete, a closely-held company based in San Mateo, Calif.

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The closely-held company, which has offices in Colorado and Illinois, powers the Wi-Fi on all domestic AirTran Airways, Delta Air Lines and Virgin America flights as well as select Air Canada, Alaska Airlines, American Airlines, United Airlines and US Airways flights.

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Lei Jun, the billionaire entrepreneur who cofounded Xiaomi in 2010 with a former Microsoft executive, also took the opportunity to announce that Android-based smartphones were going on sale in Hong Kong and Taiwan, the first overseas foray for the closely-held company, which sold 7.1 million phones in 2012.

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He has since made it his mission to scale up the closely-held, venture-funded company.

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It is our way or it is not studied at all, '' said Dr. Wicks, the research and development director at PatientsLikeMe, a closely held health-data sharing company in Cambridge, Mass.

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The Washington Post (nyse: WPO - news - people ), a closely held and thinly traded company, did its chest-thumping July 15 following the Coke announcement.

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Duty-free sales are still the closely held company's main profit center, but Vichai says his managing all of Suvarnabhumi's commercial activities is a boon for all concerned.

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However, as the company structure moves from closely held to publicly-traded the distribution costs increase.

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The closely held company had grown by 2011 into the nation's eighth-largest home builder, according to Builder Online, a trade publication.

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