People may go about selecting a consultant, a cloud based storage system or a box of cereal in a different set of steps, but people buy emotionally and justify their decisions intellectually.

FORBES: Sales vs. Marketing -- Marketing Always Changes

Sources confirm cloud storage provider Box.net did in fact rebuff a buyout offer earlier this year.

FORBES: Box.net Rejected $550 Million+ Acquisition Offer

Once stuck in a box, Vudu's software now lives in the cloud.

FORBES: Technology

Aaron Levie is chief executive and co-founder of Box.net, a cloud content management provider that he launched in 2005 with the goal of helping people access and share all their content online.

FORBES

Box already has a service that enables companies to manage and store information in the cloud.

FORBES: Box.net's Pitch To Developers: Box Innovation Network