We were able to chat with head of Club Penguin, Chris Heatherly, about the project.
FORBES: Disney's Club Penguin: Crushing It With Community Content
The announcement was made at the Children's Media conference by Club Penguin founder Lane Merrifield.
The Club Penguin domain, according to WHOIS information for the site, expired one week ago on June 13.
Operation Blackout began when a leaked image of the Club Penguin content calendar made its way to the web.
FORBES: Disney's Club Penguin: Crushing It With Community Content
Club Penguin takes the idea of safety and turns it on its head.
Club Penguin fan fiction and lore are continually being generated from player-run blogs, discussions within the playspace, YouTube, and social media.
FORBES: Disney's Club Penguin: Crushing It With Community Content
Social network Club Penguin puts safety at the top of its agenda by using filters that limit what can be discussed.
Club Penguin is up and running right now but still, something of an embarassment for the company, overlooking such a simple point.
Club Penguin, the popular virtual world for kids, is missing in action.
In July, it began allowing cardholders to use their rewards to make online purchases from Apple's iTunes, Walt Disney's Club Penguin and Facebook.
My 13 year old has been posting YouTube videos for two years now and was a regular on the Club Penguin cheat scene at 10.
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We saw these types on our 2006 list: FaceBook, MySpace, YouTube, Club Penguin, these types of sites on 2006, and we're continuing to see them in 2007.
But the production team at Club Penguin picked up on the noise, and tapped into the playerbase to forge what has been their most successful event to date.
FORBES: Disney's Club Penguin: Crushing It With Community Content
Using player inspired story and ideas the Club Penguin team was able to bring a highly engaging experience to the audience and turn downtime into a veritable cavalcade of content.
FORBES: Disney's Club Penguin: Crushing It With Community Content
Club Penguin currently uses filters to prevent inappropriate conversations.
The chart from Compete above shows that Wizard101 has been outperforming other online game worlds for kids like Club Penguin, which is owned by Disney, and Free Realms, which is owned by Sony.
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" I buy precut fruit and vegetables on my way home from work, even though they are a ridiculous waste of money, because when I actually do cook, it means even more time apart: I'm away in the kitchen and the kids are in the living room on Club Penguin or watching "America's Next Top Model.
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