But turn the page and you get another essay, by the cognitive psychologist Steven Pinker.

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The cereal maker recently hired cognitive psychologist Angela Fratianne Weltman to explore women's conflicting feelings about food.

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"It depends on who is doing the looking, " says Rob Jenkins, cognitive psychologist at the University of Glasgow.

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But another study on trust, by Judith Olson, a cognitive psychologist and professor of information and computer sciences at University of California, Irvine, showed that people who met virtually could predict behavior and establish trust if they had enough time.

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So I asked a colleague of mine, Dr. Shane Owens, a board-certified psychologist practicing cognitive-behavioral therapy on Long Island, what advice he would give.

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The patients who did benefit from cognitive behavioural therapy spent one hour a week with a clinical psychologist learning skills to help change the way they think.

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