Together they opened Coca-Cola Bottlers Uzbekistan (CCBU), owned in equal parts by Coke's export subsidiary, Coca-Cola Export Corp.
"New Coke" marked the first formula change in 99 years, and a public firestorm forced the company to restock shelves with the original coke, rebranded Coca-Cola classic, three months later.
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
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Perhaps even weirder concoctions from the beverage division, which is more tight-lipped because of heated competition in the category from Coca-Cola (nasdaq: COKE - news - people ).
Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Coca-Cola and Diet Coke supply 29% of that market, or about 3 billion gallons a year, ( see chart).
During the Goizueta era, Coke spun off its bottling operations into Coca-Cola Enterprises, its 40%-owned subsidiary, shrinking the parent's assets and improving return on investment.
Because the price is set so low around 20-30 American cents, less than the price of the average newspaper and because sales are so minutely analysed by Coca-Cola, the Coke bottle may be one of the continent's best trackers of stability and prosperity.
Sipping a Coca-Cola--Robinson is a Coke director--he recounts how he introduced the name partner Violy McCausland to Bristol-Myers Squibb CEO Charles Heimbold at a luncheon in 1996.
We'd forgotten all about it, but remember that contest where Coca-Cola is putting special GPS-enabled Coke can-shaped phones?
Pepsi did briefly pull ahead then because of Coca-Cola's ill-fated New Coke.
He is well-known for buying shares in high-quality companies when they are temporarily down on their luck (Coca-Cola in the 1980s after the New Coke debacle and General Electric during the financial crisis in 2008).
As a marketing director at Coca-Cola, I was involved in the Diet Coke launch in 1983, when the company was savvy enough to bet that consumers would buy a no-calorie soda that tasted better than Tab.
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Both Coke and Pepsi own about 38% of their respective bottlers-- Coca-Cola Enterprises (nyse: CCE - news - people ) and the Pepsi Bottling Group (nyse: PBG - news - people ).
Heavyweight talent shop Creative Artists Agency claims credit for marrying Coca-Cola with Fox's American Idol, giving Coke an omnipresent role.
The protestors are demanding that millions of dollars in unpaid social benefits, such as pensions and severance payments, be paid immediately to them by Coca-Cola FEMSA, a Mexican-based subsidiary of Coke.
Coca-Cola Co. introduced a reformulated beverage called New Coke.
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In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
No water, no sugar, no Coke, which makes water conservation is a major topic of conversation in the Coca-Cola boardroom.
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Cardello is a former marketing director at Coca-Cola, where he worked when the company introduced Diet Coke in 1983, so he knows of what he writes.
In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.
Sipping from a Coca-Cola-emblazoned paper cup--Robinson is a Coke director--he recounts how he introduced name partner Violy McCausland to Bristol-Myers Squibb Chief Executive Charles Heimbold at a luncheon in 1996.
"I've never seen so many faulty decisions in such a short time at Coke, " says Emanuel Goldman, a beverage-industry analyst who has covered Coca-Cola for a number of firms over the past 30 years and now works for himself.
Far more prosaically, Coca-Cola does not shy away from the failed introduction of New Coke in 1985.
Only days after Pepsi closed its deal, Coke said it would acquire the North American operations of its largest domestic bottler, Coca-Cola Enterprises.
Coca-Cola customers did not need the FTC to point out that New Coke was a mistake, or to force the company to alter course.
First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
Most close observers of Coke think that effective control of the company is now in the hands of a triumvirate: the former Coca-Cola president Keough and the board members Buffett and Allen.
After advising Venezuela's Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru.
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