Together they opened Coca-Cola Bottlers Uzbekistan (CCBU), owned in equal parts by Coke's export subsidiary, Coca-Cola Export Corp.
"New Coke" marked the first formula change in 99 years, and a public firestorm forced the company to restock shelves with the original coke, rebranded Coca-Cola classic, three months later.
Among the differences: Regular Coke is labeled "Coca-Cola'' and states the calories at the front of the can, while Diet Coke's holiday can silver as always is labeled "Diet Coke'' and features snowflakes.
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Sparkling beverages, including Coca-Cola and Diet Coke, continue to see strong growth, the company said.
Coca-Cola and Diet Coke supply 29% of that market, or about 3 billion gallons a year, ( see chart).
Because the price is set so low around 20-30 American cents, less than the price of the average newspaper and because sales are so minutely analysed by Coca-Cola, the Coke bottle may be one of the continent's best trackers of stability and prosperity.
During the Goizueta era, Coke spun off its bottling operations into Coca-Cola Enterprises, its 40%-owned subsidiary, shrinking the parent's assets and improving return on investment.
Perhaps even weirder concoctions from the beverage division, which is more tight-lipped because of heated competition in the category from Coca-Cola (nasdaq: COKE - news - people ).
Sipping a Coca-Cola--Robinson is a Coke director--he recounts how he introduced the name partner Violy McCausland to Bristol-Myers Squibb CEO Charles Heimbold at a luncheon in 1996.
We'd forgotten all about it, but remember that contest where Coca-Cola is putting special GPS-enabled Coke can-shaped phones?
Pepsi did briefly pull ahead then because of Coca-Cola's ill-fated New Coke.
He is well-known for buying shares in high-quality companies when they are temporarily down on their luck (Coca-Cola in the 1980s after the New Coke debacle and General Electric during the financial crisis in 2008).
As a marketing director at Coca-Cola, I was involved in the Diet Coke launch in 1983, when the company was savvy enough to bet that consumers would buy a no-calorie soda that tasted better than Tab.
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Heavyweight talent shop Creative Artists Agency claims credit for marrying Coca-Cola with Fox's American Idol, giving Coke an omnipresent role.
Chunilal Jaipuria got the bottling franchise for Coca Cola in the 1960s after a chance meeting with a Coke executive in Atlanta.
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The protestors are demanding that millions of dollars in unpaid social benefits, such as pensions and severance payments, be paid immediately to them by Coca-Cola FEMSA, a Mexican-based subsidiary of Coke.
Coca-Cola Co. introduced a reformulated beverage called New Coke.
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Cardello is a former marketing director at Coca-Cola, where he worked when the company introduced Diet Coke in 1983, so he knows of what he writes.
In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.
Sipping from a Coca-Cola-emblazoned paper cup--Robinson is a Coke director--he recounts how he introduced name partner Violy McCausland to Bristol-Myers Squibb Chief Executive Charles Heimbold at a luncheon in 1996.
Both Coke and Pepsi own about 38% of their respective bottlers-- Coca-Cola Enterprises (nyse: CCE - news - people ) and the Pepsi Bottling Group (nyse: PBG - news - people ).
In 2010, Diet Coke unseated Pepsi as the No. 2 domestic soda by volume, behind Coca-Cola.
Far more prosaically, Coca-Cola does not shy away from the failed introduction of New Coke in 1985.
No water, no sugar, no Coke, which makes water conservation is a major topic of conversation in the Coca-Cola boardroom.
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Only days after Pepsi closed its deal, Coke said it would acquire the North American operations of its largest domestic bottler, Coca-Cola Enterprises.
Coca-Cola customers did not need the FTC to point out that New Coke was a mistake, or to force the company to alter course.
"I've never seen so many faulty decisions in such a short time at Coke, " says Emanuel Goldman, a beverage-industry analyst who has covered Coca-Cola for a number of firms over the past 30 years and now works for himself.
That all seems entirely believable: for no one at all thinks that big brands like Coca Cola are spending all that money in order to get you to buy a Coke right now, every time you see one of the ads.
First news hit the markets that for the first time ever, Diet Coke had overtaken Pepsi as the second-most popular soft drink in the country, behind Coca-Cola.
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