Some like Ushahidi allow citizenry to define collective action simply by pooling individual action and behavior through collective intelligence and crowdsourcing.
Their collective power and influence was recently recognized in the publication of FTC rules governing their behavior, adding in effect a set of standards to be followed by the amateurs.
Managerial behavior is mapped on four dimensions: bureaucracy-to-emergence, hierarchy-to-collective wisdom, alignment-to-obliquity, and extrinsic-to-intrinsic motivation.