"This group is more responsive to the idea of earning points for purchases, " says Rick Ferguson, editorial director of Colloquy, a loyalty marketing research and consulting firm.
"Some card issuers are seeing this as an opportunity to change the game and engage their customers further, " says Kelly Hlavinka, managing partner at Colloquy, a loyalty marketing research firm in Ft.
The bicentenary celebrations continued with a four-day colloquy of history professors on January 21st at the Castel Sant'Elmo on the Vomero hill above Naples, the date and the venue being those of the proclamation of the Parthenopean republic two centuries before.