To borrow from Henry Ford, consumers can pick any color car they want, as long as it is green.

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As the light is reflected from the DMD, it passes through the color wheel so that the right color is displayed.

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Kin's user interface is best described as having a "comic book" feel to it with a limited color palette, blocky, chunky text, and oversized, zoomed-in images -- it's stylish, but in a very different way than the spartan "Metro" design DNA that Microsoft is baking into Windows Phone 7.

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Fortunately for the future of the battery, it turns out its color molecules are also carriers of carbonyl and hydroxyl groups that make it ripe for use as an electrode and that purpurin is far easier to process than other organic materials: "These aromatic systems are electron-rich molecules that easily coordinate with lithium, " said CCNY Professor George John.

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As if that wasn't enough, it produces complete color, texture and reflectivity maps so that every minute detail is accounted for.

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"The problem is a color code, or a number, or whatever, without information to people as to what it means, and what they're supposed to do, that's really where the frustration is, " Napolitano said at the summit.

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