They dominate grocers' and shopkeepers' shelves, giving it market leadership in several categories: soaps, detergents, color cosmetics, ice cream and packaged tea.

FORBES: The can-do spirit

If Revlon maintains its leverage and continues to invest in color cosmetics, we can reasonably expect the market share to rise to its historical levels in the coming years.

FORBES: Refinancing Measures Help Reduce Interest Expense

However, we believe that upside exists from spending its additional resources on initiatives to maintain its brand value, especially in the color cosmetics where it possesses a strong market position.

FORBES: Refinancing Measures Help Reduce Interest Expense

He overhears de la Renta telling the makeup artist for a recent runway show that he wants a "real Picasso red" for the nail polish, and a color cosmetics collection follows.

WSJ: Oscar de la Renta's Next Big Act

The former home of the founder of Mary Kay Cosmetics is exactly the color you would expect: a soft shade of light pink.

FORBES: The Top 10 Homes Viewed on Zillow in 2012

Makeup guru Bobbi Brown's cosmetics line was a pioneer of the "nude" look, where color is applied subtly to enhance features.

WSJ: Very Bright Lipstick, All the Time

There are still aren't, you know, very many lines dedicated to women of color, so you really have to shop around--you know, going to Bobbi Brown Cosmetics, and then going to the drugstore to pick up some Black Opal foundations, and then going to Wet 'n' Wild to get a lipstick.

NPR: Sam Fine, 'Makeup Artist to the Stars'