It shows how important color choice can be: The main point of distinction from other Evora models is the color palette and options.

FORBES: 5. Red

The challenge for the designer is to choose the right marker with which to represent the data point, with size and color being the most prominent considerations.

FORBES: Why Animated Data Maps Work So Well

After speaking with many traders with color-vision deficiencies, designers of DJ FX Trader, a foreign exchange tool offered by Dow Jones, the publisher of The Wall Street Journal, say they made a point of using icons to supplement color.

WSJ: New Outlook for Colorblindness

Color Kinetics has only one bulb entry at this point, and it's not available via mass-market retailers.

FORBES: Bright Lights, Big Legacy?

Or they point and say, 'What color does that look like to you?

WSJ: "So What's It Like Being Colorblind?"

With the new E-330, the company has added something you won't find on any other DSLR: continuous live color previews via the LCD, enabling SLR shooters to skip the viewfinder, just as point-and-shooters have done for years.

ENGADGET: Olympus E-330: first DSLR with live LCD

"I want to reach women who love style, love color, love fashion, and maybe they used to care about where their clothes came from but at some point they told themselves that it was naive to care, " Hilgart said.

CNN: Vegan couture: Faux meets fabulous