Mr. Warming pointed to another picture of the spare, yet modern, steering-wheel column and single large dashboard dial on an old 1960s Mini, the inspiration for the minimalist dashboard of the Mini Rocketman, an even tinier Mini concept car that made its debut at the Geneva Motor Show in March.

WSJ: Anders Warming: The Man Who Reinvents Wheels | Creating

S. (Global Vibration System) technology, allowing for the high-frequency vibrations from the motors to be felt not only on the wheel itself, but also throughout the cockpit's entire steering column and pedal set.

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