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Whether viewers, and thus advertisers, will come along for the ride remains in question.
FORBES: Report: Oprah Winfrey Will Host Another Show
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Audiences come along for the ride and then get upset when they end up nowhere.
FORBES: Halloween TV Review: NBC's 'Grimm' Has Potential
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Any Android 2.2 or later device (including Google TV boxes) can come along for the ride, and views will count towards producers getting paid.
ENGADGET: Google slips out YouTube Android Player API, third-party apps get full Nyan Cat experience (video)
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Given Iowa's role as the first barometer in the process of selecting a president, pols or their staffers will sometimes come along for the ride to campaign.
WSJ: A Ride Across Iowa
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They trust their contributors to write smart things, and they trust their readers to be smart enough to come along for the ride without handholding or pushing.
FORBES: What Do Writers Owe Their Audiences?
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Like many startups, Affirm is looking to make online payments quicker and easier, but the real question is whether you'll be willing to come along for the ride.
ENGADGET
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The concept of a front corner-mounted metal mesh loudspeaker has yet to prove its worth in the real world, but if we can get a dreamy list of specs and the rumored capacitive touchscreen to come along for the ride, we might be willing to let it slide.
ENGADGET: HTC Firestone shown, or merely imagined? Mobile
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While Americans continue to greatly respect the notion of free markets and honor the ability of those who can create the great enterprises with potential to take us all along for the ride, in the final analysis, Americans have come to understand that they have no choice but to trust government more than they trust business.
FORBES: The Verdict Is In: The Battle Of Big v. Small Government Will End In Blue Victory