It has come back full circle now.

WSJ: It's Still All About Knowing the Customer

This is where we come full circle back to cloning.

FORBES: Clone Wars: Zynga Vs. EA And The Baffling Laziness Of Copycat Games

"Grocery retailing has almost come full circle by coming back to the local store, " said Steve Gotham, senior analyst at Verdict Research.

BBC: Tesco store

Because all stories must come full-circle, I direct you back to my last piece, in which 4chan members do exactly this when another gamer tells them he pirated The Witcher 2.

FORBES: CD Projekt RED Shows Fans Respect, And Fans Return The Favor - Another Lesson In Building Brand Trust

Today I think I discovered why the world is round, because all to often you find you have just come a full circle. no matter how far you travel sometimes you find yourself straight back where you started.

BBC: Coming Clean: An addict's diary