At Facebook, employees can take home a free dinner or, if working late, their families can come in to eat with them, leading to a regular sight of children in the campus cafeteria.

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But in doing so it will try not to lose sight of how far Indonesia has come in the past year and the fact that, if it manages to continue that progress, it could eventually emerge as one of the biggest winners from East Asia's recent turmoil.

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But the transcendent moment is when we come upon a pod of killer whales fishing right in Barnard Harbour, a straight line of sight from the hotel dock.

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With social CRM in sight, this social technology arms race is the start of something very big to come.

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