The new income from the Nike deal will help boost Manchester City's commercial revenues as UEFA's Financial Fair Play rules come into effect.

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Here's perhaps where the girl effect can come into play to help bridge this artificial conceptual gap.

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Moreover, the effect is diminished as several other costs come into play.

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Under the financial fair play rules, which come into force this summer but do not take full effect until 2013, teams will not be able to spend more than the income they generate from the football side of their business - which includes gate receipts, TV deals and sponsorship.

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Once the real-estate market begins to improve, we would expect a trickle-through effect into retail, education, and other everyday living requirement to come into play.

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