We also hear that SonicBlue (nasdaq: SBLU - news - people ), the company behind the ReplayTV video recorders that Hollywood hates because it lets the viewer skip commercials, as well as the Rio portable MP3 music players may also be involved.

FORBES: The Week Ahead: Sept. 9 - 13, 2002

Television's political use, first in the 1950s and in subsequent decades, involved coverage of national party conventions (beginning in 1952), TV presidential campaign commercials (beginning with Eisenhower), presidential candidate debates (the Nixon-Kennedy debate was the first to be televised in 1960), and live presidential press conferences and speeches (Kennedy was first to do this from 1960-1963).

CNN: Understanding The Role of the Media

Among others, CBS, Starz, HBO, ABC, and PBS are also involved, but everyone is going to have to get on board to ensure the end of commercials that are louder than the content.

ENGADGET: Members of the ATSC agree on measure to curb loud commercials