Does your marketing department tightly control what products can carry the company's brand name?
The company with the brand name or a clever marketing idea isn't necessarily the one with the factory.
StubHub has a similar arrangement with baseball--fans aren't forced to use the service but will be exposed to the company's brand name.
The brothers set up the sandal company using the brand name Gandys Flip Flops in 2011 and currently donate 10% of their profits to an existing orphanage in Goa.
To generate one final burst of cash inflow before they filed for bankruptcy, the parent company selling its brand name to the local merchant ran a Groupon without ever telling the franchisees.
The tobacco company name and brand variant are allowed in small print at the bottom of the pack.
Today, little remains of this once-great company beyond a tarnished brand name, still being dragged through successive bankruptcies.
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Here is a world-class company, with a brand name that is the best in the business and which has made three-quarters of the big jets flying today.
Former CEO Bruce Albertson tried to push the company toward the consumer electronics business with music players, in an attempt to leverage the Zip brand name that the company had so successfully built in the mid-1990s.
Often, that settlement comes with a sizeable payment from the brand-name company to the generic drugmaker.
Beyond that, drug company- discounts on brand-name drugs and federal subsidies and discounts for all drugs will gradually reduce the gap, eliminating it by 2020.
It is important to check even if you currently have a name brand company like United Health Care, Health Net, Anthem Blue Cross, Aetna or Blue Shield.
For once, a major public company with a household-name brand took responsibility for its supply chain.
Such lawsuits are strengthened if the brand-name drug company files a new patent covering, say, the colour of the pill bottle just before the main patent is about to expire.
Tencent Holding company owns a number of Tecent name brand internet and computer companies principally engaged in the value-added services markets online and in telecom.
The public relations company expects the individual to mention the relevant brand name during interviews with the media.
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The Goldstar brand will now take after the company name and be known as "LG" -- the company was once known as "Lucky Goldstar" -- "to emphasize our quality image, " explains Ham Jae Gyung, general manager of LG Collins Electronics Philippines, which is a joint venture between the Korean chaebol and the family of retail tycoon Samie Lim.
Apple Computer is one company taking advantage of the consumer appetite for brand-name electronics.
The BlackBerry brand name is perhaps one of the more recognizable brand names in the world and the company has 79 million subscribers worldwide.
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"Ideally, we like to find a company with a strong core business, a good brand name, a new or at least revitalized management team and a solid balance sheet, " writes Putnam.
Helen of Troy ( HELE) is a brand-name consumer goods manufacturing and marketing company.
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Or, the company hopes, become the guts of superthin name-brand notebook PCs with 40 hours of battery life.
This subscriber base is larger than even the biggest American cable television company and would represent more than 90% of satellite television services for homes in the U.S. The combined company would use the EchoStar name and adopt the DirecTV brand for its services.
The company markets the items under 10 brand names, including Mamalicious, Name It and Vera Moda, and employs 12, 100, one fourth of whom are in Denmark.
In fact, the company has only recently begun to better leverage its strong performance brand name in footwear, and this spring will try to make a mark in the bra business.
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With billions of dollars at stake and neither company certain how it might fare in court, a brand-name manufacturer might prefer to pay its potential competitor substantial compensation to delay its generic drug and the generic maker might welcome a hefty payoff rather than face the uncertainties of litigation and marketing.
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The group now sells its own premium brand under the name Northland Cranberries, a publicly traded company.
Heins says the company will change its name to BlackBerry in order to maintain one brand and one promise.
Lovaza was launched in the U.S. in 2004 under the brand name Omacor by Reliant Pharmaceuticals, a specialty drug company linked to the billionaire Pritzker clan.
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The brand is so strong that the company has pondered dropping its own name in favor of Bubble Wrap, even though it provides less than 10% of total revenue.
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