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As an example, as of September 1st 2010, the Greek regulator banned naked short selling of Coca-Cola Hellenic Bottling Company SA. Lauded US politician, Barny Frank once said that all institutional investors should state, when they open a position how long they intend to hold the position for!
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Under the bottling agreements, the company will provide beverage concentrates to PepsiCo and Coca Cola, who will then convert into finished product and distribute.
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Moreover, the company has been trying to reduce its dependency on commodities through its bottling agreements with Coca-Cola and PepsiCo.
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Starting next year, the company's business will be built around three units: Coca-Cola Americas, Coca-Cola International and a bottling division, which will oversee its bottling operations outside North America.
BBC: Coca-Cola bottling plant