The company believes no competing product is likely to hit the market for six years.
However, like any competing product or idea, marketing can and does help win.
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And when I brought up certain features I knew were available in this competing product I was met with stares.
Green Dot shares lost nearly 20% this morning after Wal-Mart and American Express said it would roll out a competing product.
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There have been reports that Samsung is working on a competing product called Altius, (see Apple iWatch Leaks Drip With Desperation).
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Will non-Pepsi drinkers switch from a competing product because of the commercial?
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Also working in Novells favor is the somewhat unsurprising fact that Microsoft keeps postponing the shipment of its competing product, Windows NT 5.0.
Sales in the flagship drug unit are up 13% so far this year as Pegasys has stolen patients away from Schering-Plough's competing product, Peg-Intron.
But Cardio says Medtronic was simultaneously pursuing a competing product.
In response, Vanguard intends to create a competing product.
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The tablet market will likely change the way people use computers, and so major computer companies need to have some competing product or risk missing out on the huge growth in this segment.
About 10 days before the Stern re-signing, Sirius also renewed its contract with the National Football League, one of the most noxious current management had inherited from the early days of satellite radio with two brands competing for product.
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Pandora shares plunged nearly 20% this afternoon following a news report that Apple would release a competing online-radio product next year.
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So with all of these retailers and product vendors competing for consumer dollars with online and mobile taking share, what companies are best positioned?
On the other hand, iTunes in the cloud, fixing Siri, competing in maps, finding another complex product-service problem that will unlock long term revenues.
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We do pretty much all the product development in Melbourne and competing with the likes of ESPN and larger companies in the sporting social media space.
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Eventually Nike and Footjoy came out with competing golf sandals, which gave Bite's product competition but also credibility.
If playing on the PGA Tour is like having your product stocked at Wal-Mart, competing on the Nationwide is like selling through a regional supermarket chain.
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For those unaware, Flipboard is quite the polished app over on iOS, and the outfit didn't want its product to offer a subpar experience on competing platforms.
Eventually Nike (nyse: NKE - news - people ) and Footjoy came out with competing golf sandals, which gave Bite's product competition but also credibility.
Competing in the tablet wars is expensive, not only for product development and marketing, but for the ongoing pressure to purchase more content.
Drive competing services out of business with a free service (subsidized by a profitable product).
It launched a product that is significantly smaller, cheaper and more user-friendly than competing offerings.
While many believe digital photography and phone cameras have doomed the industry, CPI's troubles were also connected to the details of its own product, said John Johnson, chief executive of Picture People, a competing photo studio with 150 outlets in malls and stores across the country.
" Adds Liu Bo, a former Microsoft business director in China who jumped ship to run a competing software firm, Beijing-based Red Flag Software: "Windows is a good product.
Ultimately, if product sponsors had to compete by offering features that benefit the customer, instead of competing by offering more generous compensation to brokers, the benefits of a fiduciary duty could really add up.
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