Their competitor analysis includes not only other airline programs but also hotel and credit card loyalty programs.

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In this analysis, we examined the dual threat of alternative platform adoption and competitor pricing pressure, and also mentioned the potential for increased marketing spending.

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Steve Cram, Brendan Foster and Ian Thompson - husband of competitor Tanni Grey-Thompson - will be on hand all day to provide commentary and expert analysis.

BBC: Marathon coverage at the

Current Analysis senior analyst Joel Conover says Cisco had been lagging in the CRM space, where competitor Avaya (nyse: AV - news - people ) already released software to connect its IP telephone systems to Microsoft's CRM.

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