Significantly, it is entirely consistent with our intense focus on value creation and our disciplined strategy of pursuing profitable growth in areas complementary to our distribution business.

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With two complementary brands, the company was able to improve its operating margins and distribution.

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The firms are successful and complementary, and there will certainly bring some savings, such as in joint distribution.

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The public sector can also work together with corporations and NGOs to organize complementary networks of small and medium enterprises to take on the challenge of increasing the distribution of and demand for quality, affordable products and services to improve maternal and child health.

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We have highly complementary business operations and we have pursued very similar strategies by broadening out our product ranges and distribution channels, '' said Jonathan Bloomer , group chief executive of Prudential, who will head up the combined companies.

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