And it is exactly this that the organizers of the 2012 event hoped to emulate, with "a piece of theater on the water" -- complete with music, fireworks and special effects -- not to mention 20, 000 people on a 7-mile-long flotilla made up of 1, 000 boats.
It was a surprise event, complete with special music and a lowering of park lights to highlight the fire-breathing beast.
Visitors know they've reached the right place when they see the brightest house on the street, complete with holiday music.
In West Virginia, Spike Maynard, a Republican running for the House is airing ads against his opponent, complete with Asian music in the background, castigating him for giving stimulus money to a Texas company that happens to be buying windmills from China.
When you're ready to share your memories, smart content editing, cutting and sequencing software is used to create and upload a Zoe -- a professional-like highlight reel with images, clips, effects and music that remixes your content on the fly, complete with theme and music track synchronization.
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"Slacker is the most complete music service on earth, with 10 times the music of Pandora, expert- programmed stations Spotify can't touch, and personalization that satellite services only dream of, " said Jim Cady, CEO, Slacker.
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The show, which has seen its recent ratings skyrocket care of its spring lead-in American Idol, is now a pop culture phenomenon, complete with chart-topping music and a hotly anticipated concert tour.
The products enable people to enjoy their music when and how they want, delivering seamless wireless audio, facilitating discovery and making sharing simple with a complete line of music products that take you from morning to night.
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Pepsi-Cola's Mountain Dew, another soda pop for teenagers, reaches out to what it calls "Dew Dudes"and "Dew Dudettes" by helping to sponsor ESPN's X Games and such grass-roots events as the Vans Warped Tour, a music festival complete with skate ramps, where teens can strut their stuff.
Listen.com, also in San Francisco, is using a similar idea to build a directory of music on the web, complete with reviews written initially by its own reviewers, but incorporating the comments of visitors to its website as well.
Spend an afternoon wandering around the zocalo (main square) complete with an impressive bandstand that regularly hosts live marimba music.
For NPR Music's full coverage of SXSW complete with full-length concerts, studio sessions, blogs, Twitter feeds, video and more click here.
With help from Nora Guthrie, Wenzel chose 14 songs, translated them into German, and composed music for them in the style of classic Weimar cabaret complete with a tuba and brass section.
But animals aside, party goers can continue to monkey around at the silent disco, where you dance to music played through individual headphones, or in the adult-sized playroom, complete with a giant ball pit.
After a simple setup, parents can activate a specialized place on the phone for kids to play - complete with their own customizable Start screens - where they can access only the apps, games, music and videos picked by parents.
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The craft is carrying a time capsule in the form of a golden gramophone record, complete with stylus, which contains a recording of greetings from Earth in different languages as well as samples of music ranging from Mozart to singer Blind Willie Johnson.
It featured tributes to the British countryside and the Industrial Revolution (complete with smokestacks emerging from the ground), showcased the "Chariots of Fire" soundtrack as well as pop music staples from the Beatles to Amy Winehouse, and even comedy bits featuring Mr. Bean (Rowan Atkinson), actor Daniel Craig and even Queen Elizabeth II herself.
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